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Introduction

Keywords are the backbone of any successful SEO campaign. They help you rank higher on search engines, drive more traffic to your website, and ultimately increase your revenue. However, finding the right keywords to target can be a challenging task. This is where a keyword research tool comes in handy.

A keyword research tool is an essential tool for any marketer or business owner who wants to improve their SEO strategy. With so many keyword research tools available in the market, it can be overwhelming to choose the right one for your business. In this article, we’ll take a deep dive into the best keyword research tools available in the market and help you choose the right one for your business.

What Are Keyword Research Tools?

Keyword research tools are online software or applications that help you find the most relevant keywords and phrases for your content. These tools usually work by analyzing search data and suggest keywords that you can use in your content to improve your search engine rankings. Keyword research tools can help you in many ways, such as:

• Finding new keywords and phrases that you might not have considered before
• Analyzing the competition and understanding what keywords they are ranking for
• Checking the search volume and competition level of keywords to determine which ones are worth targeting
• Generating keyword ideas and suggestions based on your website or content

With so many different keyword research tools available, it can be challenging to determine which one is best for your needs. Let’s take a look at the top keyword research tools available in the market.

Why Do You Need a Keyword Research Tool?

A keyword research tool is essential for any business that wants to improve their SEO strategy. Here are some reasons why you need a keyword research tool:

• Helps you find relevant keywords: A keyword research tool provides you with data on which keywords are relevant to your business and which ones you should target.
• Saves time: Manual keyword research can be a time-consuming task. A keyword research tool automates the process and saves you time.
• Improves your SEO strategy: A keyword research tool provides you with data on search volume, competition, and other metrics that help you make informed decisions about which keywords to target.

How to Choose the Best Keyword Research Tool

Choosing the best keyword research tool for your business can be a daunting task. With so many tools available in the market, it can be challenging to determine which one is right for you. Here are some factors to consider when choosing the best keyword analysis tool for your business:

1. Price

Keyword research tools can vary in price, from free to hundreds of dollars per month. It’s essential to choose a tool that fits your budget. If you’re just starting with SEO, you may want to consider a free or low-cost tool, such as Google Keyword Planner or Ubersuggest. If you have a larger budget, you may want to consider a more advanced tool, such as Ahrefs or SEMrush.

2. Features

Different keyword research tools offer different features. It’s important to choose a tool that offers the features you need. For example, if you’re looking to analyze your competition, you may want to choose a tool like Ahrefs or SEMrush that provides data on backlinks and organic search rankings. If you’re looking to find long-tail keywords, you may want to choose a tool like Keyword Tool that provides data on specific keyword phrases.

3. Ease of use

A keyword research tool should be easy to use and navigate. It should provide you with clear and concise data that’s easy to understand. If you’re a beginner, you may want to choose a tool that has a simple and user-friendly interface, such as Google Keyword Planner or Ubersuggest. If you’re an advanced user, you may want to choose a tool that has more advanced features, such as Ahrefs or SEMrush.

4. Customer support

Customer support is an essential factor to consider when choosing a keyword research tool. Look for a tool that offers good customer support, such as email or phone support, live chat, or a knowledge base. If you have any issues or questions, you want to make sure that you can get the help you need.

5. User reviews

Before choosing a keyword research tool, it’s important to read user reviews. User reviews can provide you with insights into the tool’s strengths and weaknesses and help you make an informed decision. Look for reviews on the tool’s website, social media, and review sites like G2 and Trustpilot.

The Best Keyword Research Tools

Now that we’ve covered the basics of keyword research tools let’s take a look at the best keyword research tools available in the market:

1. Google Keyword Planner

Google Keyword Planner is one of the most popular keyword research tools used by SEO professionals and content marketers. It’s a free tool offered by Google Ads that allows you to research keywords and their performance, including search volume and competition. It also provides you with keyword ideas based on your website or content.

Features:

• Free keyword research tool offered by Google Ads.
• Provides search volume and competition data for keywords.
• Offers keyword ideas based on your website or content.

Pros:

• Affordable keyword research tool as it is free
• Provides accurate data from Google, the most popular search engine.
• Easy to use and beginner-friendly.

Cons:

• Limited to Google search engine data.
• Designed for use with Google Ads, so some features may be less useful for organic search optimization.

Pricing: 

• Free.

User reviews:

• “Google Keyword Planner is an essential tool for any SEO or content marketing strategy.” – John D.
• “I’ve found Google Keyword Planner to be very helpful in identifying relevant keywords and optimizing my content for search engines.” – Sarah L.

With Google Keyword Planner, you can get a better understanding of the search terms that people are using to find products or services similar to yours. You can also see how many people are searching for those terms and how much competition there is.

2. Ahrefs Keyword Explorer

Ahrefs is a powerful SEO tool that provides a range of features for SEO professionals and content marketers. Their Keyword Explorer tool is one of the most comprehensive keyword research tools available on the market. It provides you with accurate search volume, keyword difficulty score, and an estimated click-through rate for each keyword.

The Ahrefs Keyword Explorer tool also allows you to see the top pages ranking for a specific keyword, along with their backlink profile and other important SEO metrics. This information can help you understand the competition and create a more effective SEO strategy.

Features:

• Comprehensive keyword research tool.
• Provides accurate search volume, keyword difficulty score, and estimated click-through rate for each keyword.
• Offers backlink profile and other important SEO metrics for top ranking pages.

Pros:

• Provides in-depth data for more advanced keyword research and SEO strategy.
• Offers a range of features beyond keyword research, including backlink analysis and site audits.
• User-friendly interface and excellent customer support.

Cons:

• More expensive than some other keyword research tools.
• Some advanced features may require a higher-priced plan.

Pricing: 

Plans start at $99/month.

User reviews:

• “Ahrefs Keyword Explorer is hands down the best keyword research tool I’ve used. It provides so much data that I can’t get anywhere else.” – Mark S.
• “Ahrefs has transformed my SEO strategy. The Keyword Explorer tool is just one of the many features that makes it worth the price.” – Jenny R.

3. SEMrush Keyword Magic Tool

SEMrush is another popular SEO tool that offers a variety of features to help you improve your search engine rankings. Their Keyword Magic Tool is a powerful keyword research tool that allows you to find new keyword opportunities and analyze their search volume and competition level.

With the SEMrush Keyword Magic Tool, you can also analyze the search engine results page (SERP) features for specific keywords, such as featured snippets, videos, or images. This can help you create more effective content that ranks higher on search engines.

Features:

• Comprehensive keyword research tool.
• Allows for analysis of search engine results page (SERP) features.
• Provides search volume and competition data for keywords.

Pros:

• Provides detailed SERP analysis, allowing for more targeted SEO strategy.
• Offers a range of features beyond keyword research, including site audits and competitor analysis.
• Easy to use interface and excellent customer support.

Cons:

• More expensive than some other keyword research tools.
• Limited to Google search engine data.

Pricing: 

Plans start at $119.95/month.

User reviews:

• “I love using SEMrush’s Keyword Magic Tool to find new keyword opportunities. The SERP analysis is a game changer for my SEO strategy.” – Rachel M.
• “SEMrush has helped me understand my competitors’ SEO strategies and make data-driven decisions for my own website. The Keyword Magic Tool is a must-have for any content marketer.” – David T.

4. Moz Keyword Explorer

Moz is a well-known name in the SEO industry, and their Keyword Explorer tool is one of the most popular keyword research tools available. The tool provides you with accurate search volume data, keyword difficulty score, and estimated click-through rate for each keyword.

Moz Keyword Explorer also allows you to see the organic click-through rate for each keyword, which can help you understand how likely people are to click on your content when it appears on search engines.

Features:

• Comprehensive keyword research tool.
• Provides accurate search volume data, keyword difficulty score, and estimated click-through rate for each keyword.
• Offers organic click-through rate data for each keyword
• Offers long-tail keywords.

Pros:

• Provides unique data not offered by other keyword research tools.
• Offers a range of features beyond keyword research, including site audits and rank tracking.
• Easy to use interface and helpful customer support.

Cons:

• More expensive than some other keyword research tools.
• Limited to Google search engine data.

Pricing: 

Plans start at $99/month.

User reviews:

• “Moz Keyword Explorer is a great tool for finding untapped keyword opportunities. The organic click-through rate data is especially helpful.” – Kevin L.
• “I’ve been using Moz for years and their Keyword Explorer tool is one of the best out there. It’s worth the price for the unique data it provides.” – Sarah B.

Check our recent blog on keyword monitoring.

5. Ubersuggest

Ubersuggest is a free keyword research software that provides you with keyword ideas, search volume data, and competition level. The tool is easy to use and provides you with a comprehensive report on the keyword you are researching.

Ubersuggest is a free keyword research tool that provides users with keyword ideas, search volume data, and competition level. It is developed by Neil Patel, a well-known digital marketer and entrepreneur.

Features:

• Provides keyword suggestions for a wide range of search engines, including Google, Bing, Amazon, YouTube, and more.
• Offers long-tail keyword suggestions, which can be easier to rank for than short-tail keywords.
• Provides search volume data, competition level, and estimated CPC for each keyword suggestion.
• Offers a domain analysis feature, which allows users to see the top organic keywords and traffic for any website.
• Provides content ideas based on the keyword you are researching.

Pros:

• Free to use.
• Provides a wide range of keyword suggestions for multiple search engines.
• Offers long-tail keyword suggestions that are often easier to rank for.
• Provides a domain analysis feature that can help users understand their competitors’ SEO strategy.
• Offers content ideas based on the keyword being researched.

Cons:

• Limited features compared to some other keyword research tools.
• Some keyword suggestions may not be relevant or useful.
• The free version has limitations on the number of searches per day.

Pricing: 

Ubersuggest offers a free version with limited features, and a paid version that starts at $29/month.

User reviews:

• “Ubersuggest is a great tool for finding new keyword opportunities. I love the long-tail keyword suggestions and domain analysis features.” – Jack M.
• “I appreciate how easy it is to use Ubersuggest and the range of keyword suggestions it provides for different search engines.” – Emily L.

6. Keyword Tool

Keyword Tool is an online keyword research tool that provides you with keyword suggestions for Google, Bing, Amazon, YouTube, and other search engines. The tool offers a range of features, including search volume data, competition level, and keyword suggestions.

Keyword Tool also provides you with long-tail keyword suggestions, which are often easier to rank for than short-tail keywords. This can help you find untapped keyword opportunities and create content that attracts more traffic to your website.

Features:

• Online keyword research tool.
• Provides keyword suggestions for Google, Bing, Amazon, YouTube, and other search engines.
• Offers search volume data, competition level, and long-tail keyword suggestions.

Pros:

• Provides keyword suggestions for a wide range of search engines.
• Offers long-tail keyword suggestions, which can be easier to rank for than short-tail keywords.
• Provides a comprehensive report on the keyword you are researching.

Cons:

• Limited features compared to some other keyword research tools.
• Some keyword suggestions may not be relevant or useful.

Pricing: 

Plans start at $79/month.

User reviews:

• “Keyword Tool has helped me find new keyword opportunities and optimize my content for a range of search engines.” – Tom H.
• “I appreciate how easy it is to use the Keyword Tool and the comprehensive report it provides on each keyword.” – Emily K.

7. AnswerThePublic

AnswerThePublic is a unique keyword research tool that helps you find the questions people are asking about a particular topic. The tool provides you with a list of questions and phrases that people search for on Google and Bing.

AnswerThePublic can help you create content that provides answers to these questions, which can help you attract more traffic to your website. The tool also provides you with related keywords and phrases that you can use in your content to improve your search engine rankings.

Features:

• Unique keyword research tool.
• Helps you find the questions people are asking about a particular topic.
• Provides related keywords and phrases.

Pros:

• Provides a unique way to find keyword opportunities.
• Helps you create content that provides answers to commonly asked questions.
• Provides related keywords and phrases to improve your search engine rankings.

Cons:

• Limited to questions people are asking about a topic.
• Some keyword suggestions may not be relevant or useful.

Pricing: 

Plans start at $99/month.

User reviews:

• “AnswerThePublic has been a game changer for my content marketing strategy. The questions people are asking about my topic have helped me create content that resonates with my audience.” – Steve D.
• “I appreciate the related keywords and phrases that AnswerThePublic provides. It has helped me optimize my content for search engines.” – Lisa R.

8. Google Trends

Google Trends is a free tool that allows you to explore the popularity of keywords and topics over time. The tool provides you with data on the search volume for specific keywords, as well as related queries and topics.

Google Trends can help you understand how the popularity of a particular keyword or topic has changed over time, which can help you create more effective content that resonates with your audience. The tool also allows you to compare the popularity of different keywords and topics, which can help you prioritize your keyword research efforts.

Features:

• Free tool to explore the popularity of keywords and topics over time.
• Provides data on search volume for specific keywords and related queries and topics.
• Allows you to compare the popularity of different keywords and topics.

Pros:

• Free to use.
• Provides valuable insights into keyword and topic popularity over time.
• Helps you prioritize your keyword research efforts.

Cons:

• Limited to search engine data.
• Not as comprehensive as some other keyword research tools.

Pricing: 

Free.

User reviews:

• “Google Trends is a great tool for understanding how the popularity of a particular keyword or topic has changed over time. It has helped me create more effective content for my website.” – Anna S.
• “I appreciate the ability to compare the popularity of different keywords and topics on Google Trends. It has helped me prioritize my keyword research efforts.” – James W.

9. Keyword Sheeter

Keyword Sheeter, also known as keyword shitter is an online keyword research tool that provides you with a list of keyword suggestions based on your seed keyword. The tool can generate thousands of keyword suggestions in a matter of seconds, which can save you time and effort in your keyword research.

Keyword Sheeter also provides you with data on the search volume, competition level, and estimated CPC for each keyword suggestion. This can help you determine which keywords are worth targeting in your content.

Features:

• Online keyword research tool.
• Provides a list of keyword suggestions based on your seed keyword.
• Generates thousands of keyword suggestions in seconds.

Pros:

• Saves time and effort in keyword research.
• Provides search volume, competition level, and estimated CPC data for each keyword suggestion.
• User-friendly interface.

Cons:

• Limited features compared to some other keyword research tools.
• Some keyword suggestions may not be relevant or useful.

Pricing: 

Free.

User reviews:

• “Keyword Sheeter is a great tool for generating keyword ideas quickly. The search volume and competition data for each keyword suggestion is also helpful.” – Mike B.
• “I appreciate the simplicity of Keyword Sheeter. It has saved me a lot of time in my keyword research.” – Rachel T.

Check our recent blog on irrelevant keywords.

10. KWfinder

KWfinder is a keyword research tool that provides you with search volume data, competition level, and keyword difficulty score. The tool also provides you with related keyword suggestions and SERP analysis for each keyword.

KWfinder also offers a range of features, including keyword management, competitor analysis, and rank tracking. These features can help you create a more effective SEO strategy and improve your search engine rankings over time.

Features:

• Keyword research tool.
• Provides search volume data, competition level, and keyword difficulty score.
• Offers related keyword suggestions and SERP analysis.

Pros:

• Provides a range of features beyond keyword research, including competitor analysis and rank tracking.
• User-friendly interface.
• Offers a free trial for new users.

Cons:

• More expensive than some other keyword research tools.
• Limited to Google search engine data.

Pricing: 

Plans start at $29.90/month.

User reviews:

• “KWfinder is a great tool for finding low-competition keywords. The related keyword suggestions and SERP analysis have been invaluable for my SEO strategy.” – David S.
• “I appreciate the competitor analysis and rank tracking features of KWfinder. It has helped me stay ahead of my competition in search engine rankings.” – Sarah K.

FAQs

1. What is the best keyword research tool for beginners?

For beginners, a simple and user-friendly keyword research tool like Google Keyword Planner or Ubersuggest can be a good option.

2. What is the best keyword research tool for advanced users?

Advanced users may benefit from using tools like Ahrefs or SEMrush, which offer a wide range of features and data.

3. Can I use more than one keyword research tool?

Yes, you can use more than one keyword research tool to get a comprehensive understanding of which keywords to target.

4. Are free keyword research tools as effective as paid ones?

Free keyword research tools like Google Keyword Planner and Ubersuggest can be effective for basic keyword research. However, paid tools like Ahrefs and SEMrush offer more features and data that can help you make more informed decisions.

Conclusion

Choosing the right keyword research tool can have a significant impact on your SEO strategy. The best keyword research tool for you depends on your business needs, budget, and level of expertise. Consider the factors we discussed, such as price, features, ease of use, and customer support, when making your decision. Whether you’re a beginner or an advanced user, there’s a keyword research tool out there that’s perfect for your business.